In August 1971, Philip Zimbardo and his colleagues at Stanford University converted the basement of the psychology building into a mock prison. Twenty-four male students — carefully screened for psychological health and stability, randomly assigned to guard or prisoner roles — were paid $15 a day to participate in what was planned as a two-week study of the psychology of prison life.
The setup was designed to maximise role immersion. "Prisoners" were arrested at their homes by Palo Alto police, booked, blindfolded, and delivered to the mock prison. They were stripped, deloused, given smocks to wear without underwear, assigned numbers rather than names, and had chains locked around their ankles. "Guards" were given khaki uniforms, mirrored sunglasses (to prevent eye contact and dehumanise interactions), wooden batons, and instructions that they could do anything necessary to maintain order — except physical violence.
Zimbardo himself took the role of prison superintendent. This decision — which he later identified as a critical methodological error — meant that he was simultaneously the researcher observing the study and an authority figure within the institutional structure he was studying. He lost the observer's perspective and became a participant in the very psychology he was trying to examine.